The seductive allure of fMRI was initially revealed by the New York Times in 2000. According to Dr. Christopher Moore, the method is easier than 1, 2, 3! And your papers will write themselves:
The technology is seductively easy to use, said Dr. Christopher Moore, a postdoctoral fellow at Massachusetts General Hospital in Boston who is carrying out a number of imaging studies. ”You can think of an idea, throw five friends into the scanner overnight and write up your results the next day. People don’t have to think very hard about what they’re doing.”
-from Just What’s Going On Inside That Head of Yours?
By SANDRA BLAKESLEE
Published: March 14, 2000
-image from DLPFC Rap
Melancholia and The Infinite Neurocritic 