Overcoming Consumerism Through Neuroscience

We’ve to widen the knowledge
of how our brain works to understand
Or nothing will, will ever change

–Stereolab, Margerine Melodie

stereolab-margerine-eclipse

The French pop / post-Krautrock English band Stereolab are known for their vintage synthesizers and socially conscious lyrics. Margerine Melodie, from their 2004 album Margerine Eclipse, suggests that neuroscience research will help us overcome a hyper-competitive world of struggle and domination.

Our brain makes us act
behave and react
A pulsion that drives us to stay alive

Need to satisfy our fundamental needs
The nervous system enables that drive

Through consumerism, escape and struggle
As well as inhibition

All these mechanisms that preserve balance
Biological well being

Seems that until now we have used our brain
Just to dominate, just to dominate

–Stereolab, Margerine Melodie